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Tamala Krishna: That Pushti Marg group, they do very elaborate Deity worship. 
Prabhupada: Very nice. 
Tamala Krishna: Of course, they don't preach very vigorously, but at least their Deity worship... 
Prabhupada: That is also preaching. Arcanam. If they maintain the Deity worship gorgeously, that is also preaching.
Reference: Room Conversation about Grhasthas — July 17, 1977, Vrindavana