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In San Francisco, where some of Swamiji’s first formally initiated disciples moved on his order to start a mission, Mukunda Dasa, Sam and Harvey Cohen managed to organize a Mantra Rock Dance. Chet Helms, a rock entrepreneur, agreed that they could use his Avalon Ballroom and if they could get bands to come, everything above the cost for the groups, security and a few other basics would go as profit for the San Francisco Radha Krishna temple. This was a huge success.

Reference: Illustration by Bhaktisiddhanta Dasa