Srila Prabhupada was as committed to writing his books as he was to organizing and managing ISKCON. He woke up very early every morning, when everyone else was fast asleep and dictated the translations into a Dictaphone for many hours. He founded the Bhaktivedanta Book Trust (BBT) and urged his disciples to publish his books at a pace never before attempted by any other publishing house. When he received copies of his books fresh off the printing press, he was happiest. Touching the book to his head, he would smile blissfully and then enthuse the devotees to go out and distribute these books. His spiritual master had said that books were the brihat mridanga, the great drum that propagated the message of Lord Chaitanya and Lord Krishna. Srila Prabhupada joyously saw this coming true all over the world through his BBT.