Do not sell records. Sell books.
Brajendranandana: About 1972 or '73, before they sent us out on the traveling party, I was allowed to go into Prabhupada's quarters. I was in great awe because Srila Prabhupada was much more relaxed in his quarters than in the Bhagavatam class. It was a different mood. I watched him take his Ayurvedic medicine so elegantly and gracefully.
Then one devotee said, "Prabhupada, they are going out on the subways every day, and even before they make an announcement, people give a donation." Prabhupada said, "Oh, that is love. Just like a little boy brings his father's shoes without being asked." Prabhupada had an amazing look of compassion. He said, "You should tell them that they are suffering because they have forgotten to bring their love to Krishna." The next time I had an opportunity to distribute on the trains, I said that, and I collected more than anyone else. On that same occasion, Bali Mardan Prabhu asked, "Prabhupada, they are saying that they are from Apple Records. Is that okay?" Prabhupada said, "Do not sell records. Sell books." "But Prabhupada, they are saying they are from Apple Records, and they are selling books." Prabhupada laughed and said, "Rupa Goswami said, 'Make them Krishna conscious first, and then give them the rules and regulations.' Somehow or other get them to take a book and utter the name Krishna."
Then one devotee said, "Prabhupada, they are going out on the subways every day, and even before they make an announcement, people give a donation." Prabhupada said, "Oh, that is love. Just like a little boy brings his father's shoes without being asked." Prabhupada had an amazing look of compassion. He said, "You should tell them that they are suffering because they have forgotten to bring their love to Krishna." The next time I had an opportunity to distribute on the trains, I said that, and I collected more than anyone else. On that same occasion, Bali Mardan Prabhu asked, "Prabhupada, they are saying that they are from Apple Records. Is that okay?" Prabhupada said, "Do not sell records. Sell books." "But Prabhupada, they are saying they are from Apple Records, and they are selling books." Prabhupada laughed and said, "Rupa Goswami said, 'Make them Krishna conscious first, and then give them the rules and regulations.' Somehow or other get them to take a book and utter the name Krishna."
Reference: Memories Anecdotes of a Modern Day Saint - Volume 1 by Siddhanta Dasa
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