It is in the parampara system beginning from Lord Krishna

Satsvarupa Dasa: "I am very much pleased for the nice sentiments you have expressed therein. But you should always remember that whatever we are doing, it is in the parampara system beginning from Lord Krishna, down to us. Therefore, our loving spirit should be more upon the message than the physical representation. When we love the message and serve Him, automatically our devotional love for the physique is done."