Do these people gain anything when they give money
Padmanabha : On a morning walk I asked, "Srila Prabhupada, I approach a lot of business people for donations, not for book distribution. Do these people gain anything when they give money but don't know that they're giving it to Krishna?" He said, "This is called 'ajnata sukriti'." I thought, "Ajnata means 'done unknowingly,' and sukriti means 'pious activity'." Prabhupada said, "They make some advancement without knowing it." I was reassured that what I was doing for Srila Prabhupada was important and beneficial. Book distribution was hyped as Prabhupada's love and it was said that Prabhupada was here to give us his books. Book distribution was the front line activity and for it to go on took so much backup work. It was nice to know that there were other things that we could do to give credence to passing out his books and it gave me pleasure to know that even without their knowledge, these people were getting some benefit.
Reference: Memories Anecdotes of a Modern Day Saint - Volume 4 by Siddhanta Dasa
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