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Srila Prabhupada called San Francisco

Madhudvisa Dasa: Srila Prabhupada called San Francisco "New Jagannatha Puri." So devotees would come from all over the world to attend the Rathayatra because Srila Prabhupada was there in attendance. There were no Rathayatras in Australia or Tokyo or Los Angeles, New York. So people would come from all over the world, and so it was a great occasion for the devotees to come together and celebrate that festival with Srila Prabhupada. This is in front of the 518 Frederick Street. This is right on the sidewalk in front of Frederick Street. Devotees painting the canopy and upholstering the asanas. This was the biggest festival that was ever held in ISKCON in the early days, 1970 Rathayatra. It was like this monster. Out of this little storefront, we created this huge publicity campaign and we mobilized the whole city of San Francisco.


Reference: Following Srila Prabhupada-A Chronological Series by Madhudvisa Dasa