Promote Krishna consciousness

Danavir Goswami: We were driving to an engagement in Portland, when we stopped at an intersection, Prabhupada looked around and saw signs that said, "Enjoy Coca-Cola," "Things Go Better With Coke," and "Drink Coca-Cola." It was a coincidence that there were all these different Coca-Cola signs at this particular intersection. Prabhupada light-heartedly said, "Write a letter to the Coca-Cola company and propose that they change the name of their drink to 'Hare Krishna.' They can keep the same drink, but the signs will say, 'Enjoy Hare Krishna,' 'Things Go Better With Hare Krishna.'" From that we learned that we should try to promote Krishna consciousness on a broad scale. Somehow or other we should get the Holy Name to the public, even by using the media. We can use all kinds of methods, whatever we have to use.