From his front room at 6 Sita Kanta Banerjee, Srila Prabhupada conceived, wrote, edited, and typed the manuscript for a magazine. He designed a logo, a long rectangle across the top of the page. In the upper left-hand corner was a figure of Lord Chaitanya, effulgent with rays of light like rays from the sun. In the lower right were silhouettes of a crowd of people, in darkness but groping to receive light from Lord Chaitanya. And between Lord Chaitanya and the people, the title unfurled like a banner - BACK TO GODHEAD.
Between 1944 and 1960 Srila Prabhupada published most of the issues almost single-handedly. The magazine then was a tabloid - one sheet folded in half, making four pages of type. Srila Prabhupada wrote nearly all the articles, oversaw the printing, and sold or gave out every copy (one thousand per issue), mostly by approaching people on the street.